About Us

Meet the Drivers Behind Better Car Replacements

Our mission is to steer policyholders, insurers, and dealers into the smoothest ride possible after accidents.

Our Story

Replacement Cars was founded to help over 6 million Americans annually affected by total loss vehicle claims. We recognize how overwhelming these unfamiliar experiences feel. After all, 99% were not planning to make a car purchase when misfortune struck.

That’s why we built an integrated platform powered by AI-assisted technology and decades of automotive insights to simplify headaches and streamline the replacement car process.. By synchronizing insurance adjusters, policyholders and auto dealerships, we reduce friction and expedite replacements, while reducing the need for rental car usage.

The outcome? Significantly lowered anxiety levels, reduced financial burdens and decreased uncertainty for policyholders. Increased customer service satisfaction and policyholder retention for our insurance partners. Our team handles all details behind the scenes with care and expertise so people can focus on recovery.

Led by innovation yet built on compassion, we transform expectations for availability and support when people need it most. Join us in continuing to pioneer these innovative solutions.

Meet RCI

Our Executive Leadership

Colby Stroud

Founder, Chief Executive Officer

Colby Stroud, Founder and CEO of Replacement Cars Holdings Inc., brings over 30 years of profound expertise in the automotive industry. With a legacy marked by visionary leadership and entrepreneurial success, Colby has played a pivotal role in shaping the landscape of automotive solutions.


Professional Journey:
Colby's journey in the automotive sector began over three decades ago, laying the foundation for a distinguished career marked by innovation and strategic leadership.


Founder of Auto Shoppers Club Inc.:
For over 15 years, Colby served as the Founder of Auto Shoppers Club Inc., a testament to his entrepreneurial acumen. Under his guidance, the company achieved an impressive $20 million in top-line revenues, solidifying Colby's reputation as a transformative force in the industry.


Addressing Market Gaps with RCI:
Recognizing a critical gap in the total loss vehicle market, Colby conceived of RCI as a pioneering solution. Our company stands as a testament to his commitment to bridging industry voids with innovative, customer-centric approaches.

Gary Goldsmith

Co-Founder, Senior Vice President

Goldsmith joined RCI with over 30 years of experience building trusted relationships and securing long-term partnerships with insurance carriers. He spent 17 years with Copart Inc, the leader in total loss salvage auctions and ancillary services, contributing to their significant market growth. In addition, his recent involvement with organizations that specifically target innovation, process improvement and reducing loss costs in the insurance claims process equips him with the insight to identify crucial opportunities for carriers and swiftly implement them effectively.

“Gary brings invaluable expertise solving the key challenges carriers face in providing efficient, seamless total loss claims experiences,” said RCI Founder and CEO Colby Stroud. “His passion for transforming this space is unparalleled. We’re thrilled to have Gary on board leading our sales and growth.”

Finding suitable replacement vehicles amid rising total loss rates poses major difficulties for insurers. “RCI's solution seamlessly matches customers with vehicles that meet their expectations and budget,” said Goldsmith. “The positive feedback is game-changing. I'm extremely excited to provide this timely, valuable service to our carrier partners.”

Other notable companies or experience:
Executive level experience/ongoing consulting in insurance replacement rental car, virtual appraisals, digital claims payments and claims processing software.

Our culture is what drives us

Core Values We Live By

Respect + Courage + Integrity = RCI

Respect

We honor everyone encountered in the total loss claims process. We treat them with respect and dignity.

Courage

Guided by integrity to make ethical choices, even under pressure.

Integrity

We earn trust through transparency, reliability and accountability.

Gratitude and appreciation fuels our drive to enrich all relationships and processes.
We have compassion and empathy for those affected by total losses and strive to make each experience exceptional.

Our Mission Statement

Our sole purpose is to ease complications for policyholders, insurers and dealers while delivering thoughtful, valuable and knowledgeable support. We continually refine our proven methods to provide positive, empathetic experiences when they are needed most.

Our Vision

To improve the total loss claims industry, setting a new standard for car replacements and valuations through human-centric innovation.

 • Guiding With Expert Perspectives
 • Clearing Barriers Through Streamlining
 • Providing Timely Data with Understanding
 • Improving Through Active Feedback

Helping the industry EVERY STEP OF THE WAY TO THE PERFECT CAR REPLACEMENT

The Benefits of Partnering with RCI

Immediate Vehicle Replacement

We replace total loss vehicles faster than solutions and reduce the friction in the process

Real-Time Automotive Experts

Access to real humans that are knowledgeable, trustworthy and guide your customer through the often daunting process of finding a replacement vehicle.

Rental Car Deferment

Significant reduction or deferment of rental car charges.

Efficient Claims Resolution

Decrease total loss claims cycle time and increase customer retention

Predictive Inventory Access

A better selection of cars to get your customer something they need and want.

Open Dealership Communication

We leverage our vast dealer network to access ideal replacement inventory and negotiate optimal pricing on your customer's behalf, ensuring a stress-free transition.

See Our Solutions In Action

Book a demo

Get an in-depth walkthrough of our replacement car and valuation platform  that can help transform your total loss claims process.

Partnership Opportunities
Insurance / dealers